Best Marketing Books On Amazon – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Marketing Books On Amazon

Composing a review about a book that has actually not been launched is a little tricky – however what is very important to comprehend is the background of Traffic Secrets.

Best Marketing Books On Amazon Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a huge amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really refreshing view.

However more notably he is now speaking about the topic which needs to be at the heart of all business. How do you get traffic, potential consumers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a company may not make it through – but without a doubt one of the biggest is an absence of traffic! Without any paying customers, or traffic, you just do not have a business.

And yet it is among the locations that is both over-looked, and challenging to define. I think it is due to the fact that it is a hard subject, so numerous business owners just disregard it. They take the “build it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. Yet for a lot of online organisations they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? Most stay stuck and struggling?. Best Marketing Books On Amazon

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to an organisation success, and why everybody in organisation should be investing in education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Let’s say that you have actually discovered a traffic source and your business is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books On Amazon

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are amazing worth each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or idea and make it easy.

It is frequently stated that there is absolutely nothing new – and that the more things alter, the more they remain the same. This is the case with much of Russell’s items.

You see much of what Russell offers are really concepts and principles that somebody else developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an amazing capability to take ideas that may be challenging to understand, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does actually discuss and offer the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The suggestions and experience he twists around the principle is priceless.

So what does this imply?

I think it suggests that practically anything Russell contributes to producing is of the greatest value. He takes the best of the finest and replays it to us in a way that we can comprehend and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Best Marketing Books On Amazon

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online service back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine interesting part of the story is that lots of years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to utilize it to develop a lot more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was released at a time. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to check out and comprehend the book.

It consists of a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by so numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to build an online business. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are selling. Many people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over several years online. It is the very same process and tools he uses daily in his organisation to make it the big success that it is.  Best Marketing Books On Amazon

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be developed on. These include domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have limitless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can use to generate traffic by means of e-commerce. You will discover how you can use Amazon’s item advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your website, however not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually ended up being the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have actually really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is actually owned by Google indicates it is a platform that all service must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is really essential.

Phew that is a lot! It truly is fantastic worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Best Marketing Books On Amazon

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan offer or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is remarkable value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Marketing Books On Amazon

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books On Amazon - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest methods to discover the many various traffic sources available on the web. It is of massive worth for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be remarkable.