Best Marketing Books For Students – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Marketing Books For Students

Writing a review about a book that has not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Best Marketing Books For Students Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a huge amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

More significantly he is now talking about the topic which must be at the heart of all organisation. How do you get traffic, possible clients, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a service may not make it through – however by far among the most significant is an absence of traffic! With no paying customers, or traffic, you just don’t have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I believe it is since it is a hard subject, numerous company owner simply ignore it. They take the “construct it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? However most remain stuck and struggling?. Best Marketing Books For Students

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everyone in service must be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Also, let’s say that you have discovered a traffic source and your service is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Best Marketing Books For Students

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around since there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complicated task or concept and make it easy.

It is often said that there is nothing new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are actually ideas and concepts that someone else created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up key concepts.

Russell is likewise an amazing story teller. He has an incredible capability to take concepts that might be tricky to understand, and retell them in an easy, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does really provide the credit and point out. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this imply?

I believe it implies that nearly anything Russell contributes to producing is of the highest value. He takes the best of the very best and replays it to us in such a way that we can implement and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Marketing Books For Students

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was constructing an online organisation back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to utilize it to create even more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called master’s were trying to keep whatever about online success a trick. In common Russell Brunson design, he published all the secrets readily available for anyone who took the time to check out and comprehend the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-altering” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to develop an online company. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in people that they can attain the result you are selling. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has discovered to market and offer over many years online. It is the very same process and tools he utilizes daily in his service to make it the big success that it is.  Best Marketing Books For Students

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be drawn from this initial course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! So let’s take a quick look what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be developed on. These consist of domain names, branding and target markets. If your are a novice to online marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will recover out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I enjoy utilizing SEO as a key traffic source in my company. Do this part right and you have unlimited free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can use to produce traffic through e-commerce. You will find out how you can utilize Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually come to your website, however not yet purchased. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Typically there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the major source of traffic and leads for most online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have actually actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the fact that it is really owned by Google means it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is really essential.

Phew that is a lot! When you break it down across all the module, it actually is fantastic worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a few months!  Best Marketing Books For Students

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

However as normal it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This truly is amazing value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Books For Students

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books For Students - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to learn more about the numerous various traffic sources readily available on the internet. It is of massive value for any company owner or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be incredible.