Best Marketing Books For Small Businesses – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Marketing Books For Small Businesses

Writing a review about a book that has actually not been launched is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Best Marketing Books For Small Businesses Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really revitalizing view.

More notably he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective clients, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Vital?

There are many reasons that a company might not endure – but without a doubt among the greatest is an absence of traffic! With no paying consumers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to define. I think it is since it is a hard subject, many company owners simply disregard it. They take the “develop it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche possible. Yet for a lot of online companies they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? But the majority of stay stuck and having a hard time?. Best Marketing Books For Small Businesses

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everybody in organisation ought to be buying education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have actually discovered a traffic source and your company is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Marketing Books For Small Businesses

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible value each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex job or concept and make it basic.

It is frequently stated that there is nothing new – and that the more things change, the more they stay the very same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that another person developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an unbelievable ability to take concepts that may be difficult to comprehend, and retell them in an easy, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does actually give the credit and mention. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered many many set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The guidance and experience he wraps around the idea is invaluable.

So what does this imply?

I think it implies that nearly anything Russell contributes to producing is of the highest worth. He takes the best of the very best and replays it to us in a way that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Marketing Books For Small Businesses

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the fairly small tight online marketing circle – as it was back then. And he became somebody Russell appreciated, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to use it to produce a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called guru’s were attempting to keep whatever about online success a secret. In common Russell Brunson design, he published all the secrets offered for anyone who took the time to check out and comprehend the book.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by a lot of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you plan to develop an online organisation. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. Many people are simply stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has found out to market and offer over several years online. It is the same procedure and tools he uses daily in his service to make it the big success that it is.  Best Marketing Books For Small Businesses

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be taken from this original course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite thorough modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be constructed on. These include domain names, branding and target markets. , if your are a rookie to online marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your business, but if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary techniques that you can utilize to create traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were utilizing, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Typically there are untapped markets just due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the significant source of traffic and leads for a lot of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the crucial principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the reality that it is in fact owned by Google suggests it is a platform that all organisation should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really important.

Phew that is a lot! It truly is amazing worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Best Marketing Books For Small Businesses

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This actually is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Books For Small Businesses

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books For Small Businesses - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to learn more about the numerous various traffic sources available on the web. It is of huge worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just presume that the new Traffic Secrets book will be amazing.