Best Marketing Book Of 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Marketing Book Of 2019

Composing a review about a book that has not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Best Marketing Book Of 2019 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a big quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really revitalizing view.

But more notably he is now talking about the topic which must be at the heart of all service. How do you get traffic, prospective clients, to your service?

Let’s discover out.

What Is “Traffic” and Why Is It So Important?

There are many reasons that a company may not survive – however by far one of the greatest is a lack of traffic! With no paying clients, or traffic, you merely do not have a service.

And yet it is among the locations that is both over-looked, and difficult to specify. I think it is due to the fact that it is a hard topic, a lot of entrepreneur just neglect it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. For most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have a limitless supply of traffic? But most remain stuck and having a hard time?. Best Marketing Book Of 2019

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a business success, and why everybody in business should be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? But that is not the case otherwise everyone would have broken it.

Let’s state that you have found a traffic source and your business is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Book Of 2019

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing worth each on their own. I strongly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this seems his technique to everything. How can you take a complicated task or idea and make it simple. How do you break it down to easy parts that can be carried out on and after that repeated to scale.

It is typically stated that there is absolutely nothing new – and that the more things alter, the more they remain the same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will pick up key ideas.

Russell is likewise an incredible story teller. He has an incredible ability to take concepts that might be tricky to grasp, and retell them in a basic, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact provide the credit and point out. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he covers around the concept is invaluable.

So what does this mean?

I think it implies that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  Best Marketing Book Of 2019

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The real fascinating part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to use it to develop much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called master’s were attempting to keep everything about online success a secret. But in common Russell Brunson style, he released all the secrets offered for anyone who took the time to understand the book and check out.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to construct an online service. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are selling. The majority of people are simply stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is receiving is much higher than the quantity they spend for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over many years online. It is the exact same procedure and tools he utilizes daily in his business to make it the big success that it is.  Best Marketing Book Of 2019

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be taken from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 quite detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be constructed on. These consist of domain names, branding and target markets. If your are a newbie to online marketing this first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can utilize to produce traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has actually become the significant source of traffic and leads for many online service owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook likes and shares, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the methods have actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer worth to your audience. You are also revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the truth that it is in fact owned by Google suggests it is a platform that all business need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super easy to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs appearing by “masters” who have just been around for a few months!  Best Marketing Book Of 2019

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

But as typical it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Book Of 2019

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Book Of 2019 - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to discover the many various traffic sources available on the internet. It is of huge worth for any company owner or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be incredible.