Best Guerilla Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Guerilla Marketing Book

Composing a review about a book that has actually not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Best Guerilla Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More notably he is now talking about the subject which should be at the heart of all organisation. How do you get traffic, prospective customers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons why a business may not endure – however by far one of the biggest is an absence of traffic! Without any paying customers, or traffic, you merely don’t have a business.

And yet it is among the areas that is both over-looked, and difficult to specify. I think it is because it is a challenging subject, numerous company owner just overlook it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every niche possible. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an unlimited supply of traffic? But the majority of remain stuck and struggling?. Best Guerilla Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a business success, and why everyone in organisation should be buying education around this subject.

Right now there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everyone would have cracked it.

Also, let’s say that you have actually discovered a traffic source and your company is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Best Guerilla Marketing Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around given that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible value each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. How can you take an intricate job or idea and make it basic.

It is frequently stated that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with numerous of Russell’s items.

You see much of what Russell offers are actually ideas and principles that another person developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will pick up key concepts.

Russell is also a remarkable story teller. He has an unbelievable ability to take concepts that might be tricky to grasp, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really point out and give the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The suggestions and experience he twists around the principle is invaluable.

What does this suggest?

I believe it means that nearly anything Russell contributes to producing is of the greatest value. He takes the best of the very best and replays it to us in a manner that we can comprehend and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Best Guerilla Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online business back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a method to utilize it to develop much more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When many so called expert’s were trying to keep everything about online success a trick, the book was released at a time. But in normal Russell Brunson style, he released all the secrets readily available for anybody who made the effort to understand the book and read.

It consists of a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to construct an online service. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the best way to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are offering. Most people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has actually learnt to market and offer over lots of years online. It is the very same procedure and tools he uses daily in his company to make it the substantial success that it is.  Best Guerilla Marketing Book

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather detailed modules! So let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a beginner to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial subject, and one near my heart as I like using SEO as an essential traffic source in my company. Do this part right and you have endless totally free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can use to create traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet made a purchase. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Typically there are untapped markets just due to the reality t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has become the major source of traffic and leads for many online service owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. You are likewise revealed how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is in fact owned by Google indicates it is a platform that all company must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic worth. Anyone of these modules would blow away the training programs popping up by “masters” who have just been around for a couple of months!  Best Guerilla Marketing Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This actually is incredible value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Guerilla Marketing Book

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Guerilla Marketing Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest ways to find out about the many various traffic sources readily available on the internet. It is of huge value for any company owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only assume that the new Traffic Secrets book will be fantastic.