Best Fitness Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Fitness Marketing Book

Composing a review about a book that has not been launched is a little tricky – however what is crucial to understand is the background of Traffic Secrets.

Best Fitness Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really revitalizing view.

However more importantly he is now speaking about the topic which ought to be at the heart of all company. How do you get traffic, potential consumers, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are many factors why a company may not survive – but by far among the biggest is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have an organisation.

And yet it is among the locations that is both over-looked, and hard to define. I believe it is since it is a difficult topic, so many company owner merely disregard it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche possible. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? A lot of stay stuck and struggling?. Best Fitness Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a business success, and why everybody in service should be buying education around this subject.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be simple right? But that is not the case otherwise everybody would have cracked it.

Let’s state that you have found a traffic source and your business is doing excellent. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Best Fitness Marketing Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are incredible value each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate task or idea and make it simple.

It is often said that there is absolutely nothing brand-new – which the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are actually ideas and principles that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has remained a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is likewise a remarkable story teller. He has an extraordinary capability to take ideas that may be difficult to comprehend, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually mention and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered numerous numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real world. The guidance and experience he wraps around the principle is invaluable.

What does this imply?

I think it implies that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in a method that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Best Fitness Marketing Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to develop even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when many so called guru’s were trying to keep everything about online success a trick. In typical Russell Brunson style, he published all the secrets offered for anyone who took the time to read and comprehend the book.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by many people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to build an online organisation. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the ideal way to attract people.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over numerous years online. It is the same process and tools he uses everyday in his company to make it the huge success that it is.  Best Fitness Marketing Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and subjects will be drawn from this original course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard principles that will be constructed on. These consist of domain, branding and target markets. , if your are a novice to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I love using SEO as a crucial traffic source in my company. Do this part right and you have limitless free traffic for many years. You will find out the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing techniques that you can use to generate traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have concerned your site, however not yet purchased. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has ended up being the major source of traffic and leads for a lot of online company owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are also shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is in fact owned by Google indicates it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is actually crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing value. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a few months!  Best Fitness Marketing Book

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Fitness Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Fitness Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest ways to find out about the numerous various traffic sources offered on the internet. It is of enormous value for any company owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be incredible.