Best Digital Marketing Book Pdf – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBest Digital Marketing Book Pdf

Writing a review about a book that has not been released is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Best Digital Marketing Book Pdf Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

However more importantly he is now discussing the topic which must be at the heart of all company. How do you get traffic, possible clients, to your company?

Let’s discover out.

What Is “Traffic” and Why Is It So Important?

There are lots of factors why a business may not survive – but without a doubt among the greatest is an absence of traffic! Without any paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is since it is a difficult subject, a lot of company owner merely neglect it. They take the “build it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche possible. Yet for a lot of online services they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have a limitless supply of traffic? However many stay stuck and struggling?. Best Digital Marketing Book Pdf

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everyone in company must be purchasing education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? That is not the case otherwise everyone would have split it.

Let’s say that you have found a traffic source and your service is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Best Digital Marketing Book Pdf

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary worth each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his approach to whatever. How can you take an intricate job or idea and make it basic. How do you break it down to basic parts that can be carried out on and after that repeated to scale.

It is frequently said that there is nothing new – and that the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are really concepts and principles that someone else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up key ideas.

Russell is likewise a fantastic story teller. He has an amazing ability to take concepts that might be challenging to understand, and retell them in a simple, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does in fact give the credit and point out. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

So what does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a method that we can carry out and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Best Digital Marketing Book Pdf

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the reasonably small tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The real interesting part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to create much more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called guru’s were trying to keep whatever about online success a secret. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to comprehend the book and check out.

It consists of a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by so many individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you prepare to develop an online service. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. The majority of people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much higher than the amount they spend for it.

In many ways this book is a script for how Russell has learnt to market and offer over several years online. It is the exact same process and tools he uses daily in his business to make it the substantial success that it is.  Best Digital Marketing Book Pdf

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be constructed on. These include domain names, branding and target audience. If your are a beginner to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one near to my heart as I enjoy using SEO as a key traffic source in my company. Do this part right and you have endless free traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can utilize to create traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet purchased. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually truly stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is really owned by Google suggests it is a platform that all service ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you remain focused and organised is actually crucial.

Phew that is a lot! It truly is incredible worth when you simplify across all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have just been around for a couple of months!  Best Digital Marketing Book Pdf

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

However as normal it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Digital Marketing Book Pdf

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Digital Marketing Book Pdf - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest methods to learn about the many various traffic sources readily available on the internet. It is of enormous worth for any company owner or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.