Best Brand Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Brand Marketing Book

Composing a review about a book that has not been launched is a little challenging – but what is crucial to comprehend is the background of Traffic Secrets.

Best Brand Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the topic which needs to be at the heart of all company. How do you get traffic, possible clients, to your business?

Let’s find out.

What Is “Traffic” and Why Is It So Significant?

There are many factors why a business may not survive – however by far one of the biggest is an absence of traffic! With no paying customers, or traffic, you merely don’t have a company.

And yet it is among the locations that is both over-looked, and difficult to define. I think it is since it is a difficult topic, so lots of entrepreneur just disregard it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people buying product or services online – in every niche possible. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have a limitless supply of traffic? But most remain stuck and having a hard time?. Best Brand Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everybody in organisation should be investing in education around this topic.

Today there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everybody would have broken it.

Also, let’s state that you have found a traffic source and your company is doing great. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

Who Is Russel Brunson Best Brand Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around because there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are incredible value each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or concept and make it easy.

It is often stated that there is absolutely nothing new – and that the more things alter, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that another person created. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise an amazing story teller. He has an incredible capability to take concepts that may be difficult to comprehend, and retell them in a basic, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact point out and give the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this imply?

I think it means that practically anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Best Brand Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online service back when the majority of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to use it to develop a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep everything about online success a trick, the book was launched at a time. But in normal Russell Brunson style, he published all the secrets offered for anybody who took the time to comprehend the book and check out.

It contains a detailed actionable plan for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to construct an online service. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. The majority of people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same process and tools he uses daily in his service to make it the substantial success that it is.  Best Brand Marketing Book

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be drawn from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be built on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will recuperate out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one near to my heart as I enjoy using SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can use to produce traffic through e-commerce. You will learn how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually truly remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is really owned by Google suggests it is a platform that all organisation should be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually important.

Phew that is a lot! It actually is amazing value when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Best Brand Marketing Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

But as usual it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This really is remarkable value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Brand Marketing Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Brand Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest ways to learn more about the many various traffic sources available on the web. It is of enormous worth for any company owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be incredible.