Best Book On Marketing Strategy – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Book On Marketing Strategy

Composing a review about a book that has not been released is a little tricky – however what is important to understand is the background of Traffic Secrets.

Best Book On Marketing Strategy Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a big quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

But more importantly he is now discussing the subject which needs to be at the heart of all organisation. How do you get traffic, possible consumers, to your organisation?

Let’s learn.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that a service may not endure – but by far among the greatest is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is because it is a tough subject, numerous service owners simply ignore it. They take the “build it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. For most online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an endless supply of traffic? However a lot of remain stuck and having a hard time?. Best Book On Marketing Strategy

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everybody in service ought to be buying education around this subject.

Today there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? But that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Book On Marketing Strategy

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each by themselves. I highly recommend you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated job or concept and make it basic.

It is often said that there is nothing brand-new – which the more things change, the more they remain the very same. This is the case with many of Russell’s items.

You see much of what Russell offers are really concepts and ideas that somebody else developed. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise a fantastic story teller. He has an amazing capability to take ideas that might be challenging to comprehend, and retell them in a basic, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact point out and provide the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

What does this mean?

I think it implies that practically anything Russell has a hand in producing is of the highest value. He takes the finest of the very best and replays it to us in a way that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Best Book On Marketing Strategy

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online organisation back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight online marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to develop a lot more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called expert’s were trying to keep everything about online success a secret. In common Russell Brunson style, he released all the secrets offered for anyone who took the time to understand the book and check out.

It consists of a step-by-step actionable plan for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by so lots of people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you plan to build an online business. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has found out to market and sell over lots of years online. It is the very same procedure and tools he utilizes everyday in his service to make it the substantial success that it is.  Best Book On Marketing Strategy

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be drawn from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be built on. These include domain, branding and target audience. , if your are a newbie to online marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can use to generate traffic via e-commerce. You will learn how you can utilize Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get going, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, but not yet bought. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the significant source of traffic and leads for many online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have actually really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is in fact owned by Google implies it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually essential.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic value. Anyone of these modules would blow away the training programs popping up by “masters” who have actually just been around for a few months!  Best Book On Marketing Strategy

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This truly is fantastic value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book On Marketing Strategy

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book On Marketing Strategy - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest ways to learn more about the lots of various traffic sources available on the internet. It is of huge value for any company owner or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be fantastic.