Best Book On Marketing Mix – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Book On Marketing Mix

Composing a review about a book that has not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Best Book On Marketing Mix Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

But more importantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, potential clients, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that a service may not endure – however without a doubt one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you merely do not have a service.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is because it is a challenging subject, so lots of entrepreneur merely neglect it. They take the “build it and they will come” approach – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? Most remain stuck and struggling?. Best Book On Marketing Mix

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a business success, and why everyone in business should be buying education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everyone would have broken it.

Likewise, let’s say that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and free to take it anywhere you desire.

Who Is Russel Brunson Best Book On Marketing Mix

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his method to everything. How can you take a complex job or idea and make it basic. How do you break it down to easy parts that can be carried out on and after that repeated to scale.

It is often said that there is nothing new – and that the more things alter, the more they remain the exact same. This holds true with much of Russell’s items.

You see much of what Russell sells are actually concepts and ideas that another person produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has stayed a student – which is definitely the best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an unbelievable capability to take concepts that may be tricky to grasp, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually discuss and give the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web marketer. He has actually done it difficult and suffered lots of lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world. The suggestions and experience he covers around the idea is priceless.

So what does this mean?

I think it indicates that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in a way that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Best Book On Marketing Mix

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably small tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The genuine remarkable part of the story is that numerous years later Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When numerous so called expert’s were trying to keep everything about online success a trick, the book was launched at a time. But in normal Russell Brunson design, he released all the secrets available for anyone who made the effort to comprehend the book and check out.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by numerous people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to build an online company. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the best method to attract individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much higher than the quantity they spend for it.

In many ways this book is a script for how Russell has found out to market and offer over several years online. It is the very same procedure and tools he utilizes daily in his company to make it the big success that it is.  Best Book On Marketing Mix

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be built on. These include domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can use to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet bought. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has become the significant source of traffic and leads for many online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is in fact owned by Google implies it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is really crucial.

Phew that is a lot! It actually is remarkable value when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Best Book On Marketing Mix

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As normal it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This truly is remarkable worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book On Marketing Mix

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book On Marketing Mix - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest methods to learn more about the numerous different traffic sources offered on the web. It is of huge value for any company owner or business owner looking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.