Best Book On Behavioral Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Book On Behavioral Marketing

Writing a review about a book that has actually not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Best Book On Behavioral Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

But more importantly he is now speaking about the subject which should be at the heart of all business. How do you get traffic, possible customers, to your company?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a company may not endure – however by far among the greatest is an absence of traffic! Without any paying customers, or traffic, you simply don’t have an organisation.

And yet it is among the locations that is both over-looked, and tough to define. I think it is because it is a difficult topic, a lot of organisation owners just neglect it. They take the “build it and they will come” approach – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. For many online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an endless supply of traffic? But most remain stuck and struggling?. Best Book On Behavioral Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a service success, and why everybody in business should be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have split it.

Likewise, let’s say that you have discovered a traffic source and your business is doing great. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Best Book On Behavioral Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible worth each on their own. If you haven’t read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or concept and make it easy.

It is typically stated that there is nothing new – which the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and concepts that another person created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also an incredible story teller. He has an incredible capability to take ideas that may be tricky to understand, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact discuss and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered lots of numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The suggestions and experience he twists around the concept is priceless.

So what does this mean?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest value. He takes the finest of the very best and replays it to us in a manner that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Book On Behavioral Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to use it to develop much more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When many so called guru’s were trying to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson design, he published all the secrets readily available for anyone who took the time to understand the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by so many individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to construct an online organisation. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Many people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over several years online. It is the exact same procedure and tools he uses daily in his business to make it the big success that it is.  Best Book On Behavioral Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily ignored. It’s something to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love using SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can use to produce traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your website, but not yet bought. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets just due to the truth t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google indicates it is a platform that all business should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely simple to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is actually important.

Phew that is a lot! It really is incredible worth when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Best Book On Behavioral Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it appears like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle offer or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book On Behavioral Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book On Behavioral Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest methods to discover the numerous various traffic sources offered on the web. It is of massive worth for any organisation owner or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be fantastic.