Best Book Marketing Tools – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Book Marketing Tools

Composing a review about a book that has not been released is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Best Book Marketing Tools Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

But more importantly he is now speaking about the subject which needs to be at the heart of all business. How do you get traffic, prospective clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons an organisation might not endure – however without a doubt one of the greatest is an absence of traffic! Without any paying clients, or traffic, you just do not have a business.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a tough topic, many entrepreneur simply overlook it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every specific niche you can possibly imagine. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have a limitless supply of traffic? A lot of stay stuck and having a hard time?. Best Book Marketing Tools

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a business success, and why everybody in service must be buying education around this topic.

Right now there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? But that is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually discovered a traffic source and your service is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

Who Is Russel Brunson Best Book Marketing Tools

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible worth each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated job or idea and make it basic.

It is often stated that there is absolutely nothing new – and that the more things alter, the more they stay the same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are really concepts and ideas that somebody else produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise a fantastic story teller. He has an amazing capability to take ideas that might be difficult to grasp, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does really mention and give the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered many many set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he covers around the concept is priceless.

So what does this imply?

I think it implies that nearly anything Russell contributes to producing is of the highest value. He takes the very best of the best and replays it to us in a method that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Book Marketing Tools

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a method to use it to produce a lot more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when many so called master’s were trying to keep whatever about online success a secret. But in common Russell Brunson design, he released all the secrets readily available for anyone who made the effort to check out and comprehend the book.

It contains a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you plan to build an online service. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are selling. The majority of people are simply stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over many years online. It is the very same procedure and tools he utilizes daily in his service to make it the substantial success that it is.  Best Book Marketing Tools

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this original course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be developed on. These consist of domain, branding and target markets. If your are a newbie to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s something to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I love utilizing SEO as a key traffic source in my company. Do this part right and you have unlimited free traffic for many years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible methods that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to get begun, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet purchased. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is actually owned by Google means it is a platform that all company must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing worth. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Best Book Marketing Tools

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

But as usual it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book Marketing Tools

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book Marketing Tools - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest ways to find out about the many different traffic sources offered on the web. It is of massive worth for any business owner or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be amazing.