Best Book Marketing Plan – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Book Marketing Plan

Composing a review about a book that has not been released is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Best Book Marketing Plan Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More significantly he is now talking about the subject which should be at the heart of all company. How do you get traffic, potential clients, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that a service might not make it through – but by far one of the most significant is an absence of traffic! Without any paying clients, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I think it is since it is a tough topic, many entrepreneur just neglect it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people buying items and services online – in every niche imaginable. Yet for the majority of online companies they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? However many stay stuck and having a hard time?. Best Book Marketing Plan

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to an organisation success, and why everyone in organisation ought to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually found a traffic source and your service is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Best Book Marketing Plan

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complicated job or idea and make it easy.

It is typically stated that there is absolutely nothing new – and that the more things alter, the more they stay the exact same. This is the case with much of Russell’s products.

You see much of what Russell offers are really ideas and principles that somebody else developed. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up crucial ideas.

Russell is likewise an amazing story teller. He has an extraordinary ability to take concepts that may be challenging to understand, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact point out and give the credit. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

What does this suggest?

I think it implies that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a way that we can comprehend and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Book Marketing Plan

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online company back when most of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The genuine remarkable part of the story is that numerous years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to use it to create much more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When lots of so called expert’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson design, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by a lot of people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to build an online organisation. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are selling. The majority of people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has found out to market and sell over many years online. It is the exact same procedure and tools he uses daily in his business to make it the substantial success that it is.  Best Book Marketing Plan

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather detailed modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These consist of domain, branding and target markets. , if your are a rookie to online marketing this very first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have unlimited complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, but not yet bought. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Often there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has become the major source of traffic and leads for the majority of online organisation owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other people’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is in fact owned by Google indicates it is a platform that all service need to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you remain focused and arranged is truly important.

Phew that is a lot! It really is fantastic value when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Best Book Marketing Plan

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

But as usual it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Book Marketing Plan

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book Marketing Plan - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is one of the fastest ways to learn more about the many different traffic sources offered on the web. It is of huge value for any company owner or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be incredible.