Best Book Marketing Campaigns 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Book Marketing Campaigns 2019

Composing a review about a book that has actually not been launched is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Best Book Marketing Campaigns 2019 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a huge quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

More notably he is now talking about the subject which must be at the heart of all service. How do you get traffic, potential clients, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are numerous factors why a business may not endure – however by far one of the most significant is an absence of traffic! Without any paying clients, or traffic, you simply don’t have a service.

And yet it is one of the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a difficult topic, so many entrepreneur simply overlook it. They take the “construct it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche you can possibly imagine. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an endless supply of traffic? The majority of stay stuck and having a hard time?. Best Book Marketing Campaigns 2019

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everyone in business should be buying education around this subject.

Today there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Let’s state that you have found a traffic source and your service is doing great. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Best Book Marketing Campaigns 2019

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each on their own. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate task or concept and make it simple.

It is frequently said that there is nothing brand-new – which the more things change, the more they stay the same. This holds true with numerous of Russell’s items.

You see much of what Russell offers are actually ideas and ideas that someone else created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is absolutely the finest method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an amazing capability to take ideas that might be tricky to understand, and retell them in an easy, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does really discuss and offer the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered lots of lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it operates in the real life. The guidance and experience he twists around the concept is invaluable.

So what does this suggest?

I think it suggests that nearly anything Russell contributes to producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Best Book Marketing Campaigns 2019

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, at least in the reasonably small tight online marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a way to utilize it to produce even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. But in normal Russell Brunson design, he released all the secrets available for anybody who put in the time to understand the book and check out.

It contains a detailed actionable blueprint for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by many individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to develop an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the ideal way to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. Many people are simply stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has learnt to market and offer over numerous years online. It is the exact same procedure and tools he utilizes daily in his service to make it the big success that it is.  Best Book Marketing Campaigns 2019

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and subjects will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be developed on. These include domain, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have endless complimentary traffic for years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to create traffic by means of e-commerce. You will learn how you can use Amazon’s item advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your expense per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually come to your website, but not yet bought. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the major source of traffic and leads for a lot of online organisation owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide worth to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google means it is a platform that all company ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to become overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down across all the module, it truly is amazing worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  Best Book Marketing Campaigns 2019

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This actually is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book Marketing Campaigns 2019

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book Marketing Campaigns 2019 - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to find out about the lots of various traffic sources readily available on the web. It is of massive worth for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be remarkable.