Best Book About Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Book About Digital Marketing

Writing a review about a book that has not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Best Book About Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually refreshing view.

More importantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, possible consumers, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a business might not make it through – however by far among the greatest is a lack of traffic! Without any paying clients, or traffic, you merely do not have a business.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is because it is a tough topic, so lots of entrepreneur just neglect it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have an endless supply of traffic? Most remain stuck and having a hard time?. Best Book About Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everyone in business need to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing great. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Best Book About Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around since there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this seems his approach to whatever. How can you take an intricate job or idea and make it easy. How do you simplify to simple elements that can be executed on and then duplicated to scale.

It is often stated that there is absolutely nothing brand-new – which the more things change, the more they stay the very same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are actually ideas and principles that another person produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is also an amazing story teller. He has an unbelievable capability to take concepts that might be difficult to understand, and retell them in a simple, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact point out and offer the credit. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly connected with it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he covers around the principle is priceless.

So what does this indicate?

I believe it means that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a manner that we can execute and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Book About Digital Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online business back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The genuine interesting part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a method to use it to create a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets readily available for anybody who made the effort to understand the book and check out.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your item sell price.
  • How to find your dream clients; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by numerous individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are offering. The majority of people are merely stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much greater than the amount they pay for it.

In many ways this book is a script for how Russell has actually found out to market and offer over lots of years online. It is the same process and tools he utilizes everyday in his service to make it the huge success that it is.  Best Book About Digital Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this initial course – so it’s a great place to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather detailed modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be constructed on. These include domain, branding and target markets. If your are a beginner to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise discover the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can use to generate traffic through e-commerce. You will discover how you can utilize Amazon’s product marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet bought. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anybody of these modules would blow away the training programs popping up by “masters” who have actually just been around for a few months!  Best Book About Digital Marketing

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as usual it appears like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This really is amazing value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be revitalized. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Book About Digital Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book About Digital Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to find out about the numerous various traffic sources readily available on the internet. It is of enormous worth for any entrepreneur or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be remarkable.