Best B2B Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest B2B Marketing Book

Writing a review about a book that has not been released is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Best B2B Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web master to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really revitalizing view.

More significantly he is now talking about the topic which ought to be at the heart of all service. How do you get traffic, prospective customers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons that an organisation might not make it through – but without a doubt among the biggest is an absence of traffic! With no paying clients, or traffic, you simply don’t have an organisation.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is because it is a difficult topic, numerous entrepreneur merely ignore it. They take the “build it and they will come” method – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche possible. Yet for most online companies they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Best B2B Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to an organisation success, and why everybody in company need to be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? But that is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually discovered a traffic source and your organisation is doing great. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best B2B Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to everything. How can you take an intricate job or idea and make it easy. How do you simplify to simple components that can be executed on and after that duplicated to scale.

It is typically stated that there is absolutely nothing brand-new – which the more things change, the more they stay the very same. This holds true with many of Russell’s products.

You see much of what Russell sells are actually concepts and concepts that someone else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get key ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take concepts that might be difficult to grasp, and retell them in an easy, simple to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact give the credit and point out. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I believe it implies that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can comprehend and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Best B2B Marketing Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online organisation back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed carefully.

The real interesting part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to create even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called master’s were attempting to keep everything about online success a secret. In common Russell Brunson design, he released all the secrets offered for anybody who took the time to understand the book and read.

It consists of a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are selling. Many people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the very same procedure and tools he utilizes daily in his service to make it the substantial success that it is.  Best B2B Marketing Book

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and topics will be taken from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be constructed on. These consist of domain, branding and target audience. , if your are a newbie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have limitless totally free traffic for years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can use to produce traffic via e-commerce. You will discover how you can utilize Amazon’s item marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, however not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Often there are untapped markets just due to the truth t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the reality that it is in fact owned by Google implies it is a platform that all business must be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! It truly is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a couple of months!  Best B2B Marketing Book

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

However as typical it appears like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the best training programs for anyone trying to cover their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best B2B Marketing Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best B2B Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest methods to find out about the numerous different traffic sources offered on the internet. It is of huge value for any business owner or entrepreneur seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be remarkable.